The producers of the show Elf: The Musical have listened to the overwhelming public and social media demand for more affordable ticket price to allow an even wider demographic to come along and enjoy the show and have decided to release a number of tickets priced at £30 throughout the run.
Elf:The Musical will arrive at the Dominion Theatre for a strictly limited ten week run from the 24th October until the 2nd January 2016. The show will feature direction and choreography by Morgan Young (Irving Berlin’s White Christmas, Chitty Chitty Bang Bang) and a book by Tony Award winners Thomas Meehan and Bob Martin.
Since tickets went on sale for the production, demand for tickets has been high which in turn has led to the high cost of tickets – particularly for premium tickets. But producers of the show have today acknowledged that the show should not exclude those who can’t afford the high end ticket prices and families and so have been able to introduce the new band of ticket prices because of the success of the premium tickets.
A charity gala opening night in aid of Alzheimer’s Society will take place on the 5th November, when all box office proceeds from that performance will go to the charity. There will also be other various fundraising events for the charity happening throughout the run which ends in January.
Based on the 2003 film starring Will Ferrell, Elf is the story of Buddy, a young child who accidentally crawls into Santa’s bag of gifts and is transported back to the North Pole. But unaware that he is in fact human, Buddy’s poor toy making abilities and enormous size force him to face the truth…
The cast for the West End production includes Ben Forster as Buddy, Kimberley Walsh as Jovie and Joe McGann as Walter Hobbs.
Tickets for the £30 band go on sale online and in the box office from Sunday the 6th September.