On June 12th, the Lambs Conduit Street Traders Association will bring you an alternative way to celebrate Her Majesty’s 90th Birthday… 

While thousands of loyal supporters will head to the Mall at the front of Buckingham Palace, a less traditional celebration will be taking place on Lambs Conduit Street, with the street in Bloomsbury being turned into an old-fashioned British knees up.

Lambs Conduit Street is renowned as a destination for independent traders and this special occasion will also showcase this to the full. Decked out in bunting, the street will have a host of activities that will delight visitors to celebrate the longest reigning monarch’s birthday.

Some of the events taking place on the day include: performances from Morris dancers and brass band, food in the shape of of cream teas, as well as a crown making competition as part of the days festivities.

Meanwhile, each trader along the street will open their doors to join in with the celebrations.  Huckle the Barber will be putting on cutthroat comedy alongside complimentary beard trims, Pimms will be the drink of the day at Simon Carter menswear, Italian restaurant Ciao Bella will be providing complimentary tea and cake in the street, there’ll be gin and tonic ice lollies from The Perseverance pub, a dog show courtesy of interiors store Pentreath and Hall to name a few.

Named as one of London’s top five little shopping streets by the Guardian, Lambs Conduit Street in Bloomsbury is best known for the wide range of independent shops operating.

The Queen’s Fringe will take place on the 12th June from 12pm to 6pm on Lambs Conduit Street in Bloomsbury.