Ferrari: Under the Skin will mark the 70th anniversary of the car brand, opening at the Design Museum from the 15th November. 

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(c) Rosie Reed Gold. 

The Design Museum’s newly announced exhibition will offer visitors an insight into the life of Enzo Ferrari, unique cars and rarely seen documents as well as a behind-the-scenes look at the design, manufacturing and engineering of one of the most iconic car brands on the planet.

Created in collaboration with the brand, Ferrari: Under the Skin will celebrate seventy years of the car brand throughout its history from the launch of first Ferrari car in 1947 to the latest car production.

Opening at the museum on the 15th November, the exhibition will display rarely seen material from throughout Ferrari’s long and extensive history including  early design models, drawings, letters and memorabilia as well as some of the most famous Ferraris to be seen on roads and racing circuits around the world.

Highlights of Ferrari: Under the Skin will include  rare personal memorabilia and archival material relating to Enzo Ferrari’s life, early cars, wind tunnel models and hand-sculpted models in both clay and wood.

Meanwhile, dedicated displays will examine design development and the company’s attention to detail in order to become one of the instantly recognisable brands in the car industry.

The exhibition’s purpose is to celebrate Enzo Ferrari and his passion for racing which ultimately gave rise to the brand.

Andrew Nahum, curator of Ferrari: Under the Skin said:
‘Ferrari’s story has been one of the great adventures of the industrial age. It also represents an absorbing case study in design and development. Ferrari uses the subtle and often unseen techniques of automobile design but with the utmost care and precision and the exhibition provides an insight into the history and practice of the whole private world of automotive design.’

Ferrari: Under the Skin will be on display at the Design Museum from the 15th November until the 15th April 2018. For more information visit: https://designmuseum.org/exhibitions/ferrari-under-the-skin

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