Review Round Up: The Now Now by Gorillaz

Love London Love Culture rounds up the reviews for the animated group’s latest album – does it win over the critics? 

The Guardian: **** “The Now Now is capable of beguiling despite the babble – a Gorillaz album that, for once, acts not as loudspeaker for the cacophony of modern life, but a salve instead.”

Consequence of Sound: “For now, Gorillaz seem content to oscillate between extremes, a futuristic pop powerhouse that cannot decide what the future looks like.” “The moment of optimism, like passing cars on the highway, is somewhat fleeting—a moment of emotional ephemera that makes perfect sense on The Now Now, a record that’s more reflective and human than you’d ever expect from a band of literal cartoons.”

NME: **** ” ‘The Now Now’ is a spritely listen. Where ‘Humanz’ leaned too heavily on swampy, generic hip-hop beats (‘Saturnz Barz’, ‘Submission’), ‘The Now Now’ prides itself on making 11 pop tracks that zip with energy, passion and an abundance of ideas.”

Rolling Stone: **** “While The Now Now works as a piece, it does lack the sparks that come from the usual Gorillaz mess of ideas and personalities—the upside and downside of all bands, of course, as with most functional democracies.”

The Independent: *** “Where their first three albums demanded your attention, The Now Now glides past, failing to confront the listener for the most part, and containing just enough solid songs to not fall into the lower echelons of Albarn’s work.”

Paste Magazine: “The album feels like the product of someone slipping slowly but steadily into the depths of their personal and existential confusion.”

Irish Times: *** “Lost and despondent, the mask and the anarchy of the animated band is fading, with the human side becoming clearer and clearer.”

The Skinny: **** “The Now Now celebrates the interpenetration of alternate realities and our mundane. It’s a reminder that realities, real or otherwise, are shared.”

The Times: ** “It is only a year since the hardest-working man in British music, Damon Albarn, released his previous album with Gorillaz, the weighty, cameo-filled Humanz. It didn’t deliver commercially, so Albarn has returned with a more accessible, lighter piece — featherlight, in fact.”

All Music: *** 1/2 ” Perhaps this doesn’t make for a listen that’s as wild or adventurous as its companion, but it’s ultimately more satisfying, as the internal journey mirrors the evolution of the pop landscape in the 21st century. What was once a rowdy, colorful party is now a soundtrack for bittersweet solitude.”

The Telegraph: *** “The restlessly creative 50-year-old has established himself as a key figure in modern music. But can you have too much of a good thing?”

MusicOMH: *** 1/2 “The album flows well, with a funky instrumental interlude picking up the pace nicely around the middle and its relatively short run time making it a light and breezy experience.”

The Now Now is available to buy now

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