The global play and entertainment company Hasbro have announced a collaboration with Selladoor Worldwide to transform Monopoly into an immersive experience.
Set to open in a secret location in London in 2020, the new immersive experience is set to recreate the famous game, featuring numerous challenges for teams to complete together in order to move along the monopoly board and to buy property.
Talking about the news, David Hutchinson, CEO, Selladoor Worldwide said, “We’ve been working for over a year with Hasbro on this exciting partnership, developing our concept and vision to bring one of the world’s biggest board game brands to life in this thrilling experiential theatre landscape. Trends in our sector are moving in a very exciting direction with demand from a new generation of theatre goers looking to experience live theatre differently, and to be immersed in the world of the narrative in a different way. I couldn’t think of a better organisation to partner with in this growing market, than the company who have brought together family and friends for decades to play some of their iconic games.”
After the monopoly experience is launched, Selladoor and Hasbro are planning to release a number of consumer experiences over the next few years, based around the Hasbro brand.
“It’s incredibly exciting to finally be announcing our future plans with the team at Selladoor Worldwide,” said Matt Proulx, VP of Location Based Entertainment at Hasbro. “Launching the Monopoly experience in London next year is just the beginning and we’re excited to bring more of our iconic brands to the stage in the future.”