Find out what critics have been saying about the singer’s brand new album….
Pitchfork.com: “Swift’s eighth album is a sweater-weather record filled with cinematic love songs and rich fictional details.”
The Guardian: *** “If Folklore has one major use it is this: it helps the seasoned Swift fan sell the woman’s immense talents to other grown-ups, who have previously shielded themselves from her brand of eloquent drama with vinyl copies of Sufjan Stevens records.”
NY Times: “her alternately soothing and soppy, pensive and suffocating eighth album, is a definitive jolt away from the last near decade of Swift’s high-gloss, style-fluid, emotionally astute big-tent pop.”
Rolling Stone: **** 1/2 “Her eighth album is a radical detour into the deepest collection of songs she’s ever come up with.”
NME.com: **** “The glossy production she’s lent on for the past half-decade is cast aside for simpler, softer melodies and wistful instrumentation. It’s the sound of an artist who’s bored of calculated releases and wanted to try something different.”
The Independent: **** “This is an unconventional record – at least for the world’s biggest pop star. It’s also brilliant.”
iNews: ***** “It abandons powerhouse pop in favour of gentle, sophisticated indie-folk and soundtracks every shade of empathy, sorrow, and shame.”
The Upcoming: ***** “Folklore is an understated, sophisticated work of genius best enjoyed alone and repeated. Fantastical yet authentic, distanced yet intimate, dancing across time yet timeless; writing in lockdown has surely unlocked the vastest freedom.”
Irish Times: ***** “Long time fans consistently cite Swift’s narrative prowess as her greatest strength. Mine, the lead single of Speak Now (2010) is perhaps the finest example of her craft here (“you made a rebel of a careless man’s careful daughter” says more than a 1000 word personal essay ever could).”
MusicOMH: ***** “What Folklore ultimately achieves in its narrative of escapism is reinforcing the notion that Swift isn’t one of the greatest 21st century artists because her work is autobiographical, or because she leaves cleverly crafted clues leading up to her albums (although these are all interesting elements) but rather because she is, first and foremost, a storyteller.
Folklore is available to buy and download now.