It has been announced that boo•kay will pop up at the London Coliseum to celebrate Bartlett Sher’s production of My Fair Lady coming to the West End.

With the arrival of the Lincoln Center Theater’s critically acclaimed production of My Fair Lady, playing at the London Coliseum for a strictly limited season from the 7th May to 27th August 2022, a new pop up retail experience courtesy of boo•kay will be arriving as well.

Created during the pandemic, boo•kay nyc was formed by renowned performer Robbie Fairchild (An American in Paris) who turned to his passion of flower arranging to ensure the show would still go on. As business bloomed, he made it his mission to use his company to hire other out-of-work Broadway performers who also shared his enthusiasm for floristry. He is joined in this venture by Broadway dancer and actor Adam Perry. Marrying their team’s signature combination of floral artistry and performing talents, boo•kay ldn presents Friday Flowers, a tradition that started in the early days of lockdown between boo•kay nyc and the high-end boutique jewellery store Muse in New York’s West Village. Friday Flowers provided one of the only performance opportunities for Broadway performers to put on a show during this time and, as collaborators, it became an extension of boo•kay and Muse’s mutual goal to bring joy to people’s lives through colour and creative expression. This will now be brought to London, using loristry team formed of West End performers.

With a book and lyrics by Alan Jay Lerner and music by Frederick Loewe, My Fair Lady includes the classic songs “I Could Have Danced All Night,” “Get Me to the Church on Time,” “Wouldn’t It Be Loverly,” “On the Street Where You Live,” “The Rain in Spain,” and “I’ve Grown Accustomed to Her Face.” 

My Fair Lady tells the story of Eliza Doolittle, a young Cockney flower seller, and Henry Higgins, a linguistics professor who is determined to transform her into his idea of a “proper lady”. But who is really being transformed?

(c)Mark Senior

Talking about the news, Robbie Fairchild says: ‘London has always felt like home. It’s where I fell in love with flowers. My first spring there, I was lucky enough to go to the Chelsea Flower Show. I immediately enrolled in classes at the Covent Garden Academy of Flowers and was hooked. It was my therapy. To be bringing our pandemic pivot boo•kay to London, and at the London Coliseum… well, what an absolute dream!’

Meanwhile, Adam Perry said: ‘It is an absolute thrill to bring our love of flowers to the magical streets of London. Working with the gifts of nature has pulled me through a dance injury as well as being ill with Covid. I am looking forward to bringing boo•kay to the historic London Coliseum and sharing the healing quality of working in flowers.’

My Fair Lady will run at the London Coliseum from the 7th May until the 27th August. To book tickets click here or visit: From the Box OfficeLast Minute.comLondon Theatre DirectTheatre Tickets Direct or Love Theatre.com.