It has been confirmed that the Broadway musical Ain’t Too Proud will begin performances at the Prince Edward Theatre in March 2023.

The Tony-Award winning musical Ain’t Too Proud – The Life and Times of The Temptations will be coming to London’s Prince Edward Theatre from the 31st March 2023, with tickets on sale now.

Talking about the news, Otis Williams, the group’s founding member and an executive producer of the show said: “I am truly thrilled that our Tony Award-winning musical Ain’t Too Proud – The Life and Times of The Temptations, which was a smash hit on Broadway and is currently touring to 50 cities in the U.S., will be opening in the West End next Spring. The UK has always loved our music and embraces it as much today as it did 60 years ago. All of us involved with the show can’t wait to share this very production with you all.”

Reuniting many of the creative team of Jersey Boys, the musical follows the journey of The Temptations from the streets of Detroit to the Rock & Roll Hall of Fame. it will feature many of their biggest hits including My Girl, Just My Imagination and Papa Was a Rollin’ Stone.

Ain’t Too Proud features  a book by Kennedy Prize-winning playwright Dominique Morisseau and reunites two-time Tony Award winning director Des McAnuff with Tony and Olivier Award winning choreographer Sergio Trujilio, whose previous collaborations include the Tony Award winning hit show Jersey Boys. It has scenic design by Tony Award nominee Robert Brill with costume design by Tony Award winner Paul Tazewell. Tony Award winning lighting designer Howell Binkley and Tony Award winning sound designer Steve Canyon Kennedy unite once again following their success working together on Jersey Boys. Projection design is by Drama Desk Award winner Peter Nigrini, hair and wig design by Charles G. LaPointe. Music supervision and arrangements are by Kenny Seymour, orchestrations by Drama Desk Award winner Harold Wheeler and music direction by Matt Smith. 

Casting for the London productio n has yet to be announced. It is being produced by ra Pittelman, Tom Hulce, Stephen Gabriel and Jamie Wilson.

For more information and to book tickets visit:


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