Characters from shows such as The Choir Of Man, Crazy For You, Grease, The Mousetrap, Blippi: The Wonderful World Tour and Horrible Histories: Terrible Tudors descended to Leicester Square to celebrate Kids Week.

(c) Danny Kaan

On Tuesday 1st August, Official London Theatre marked the return of their annual audience development initiative, Kids Week, by inviting key characters from theatreland down to their TKTS Booth in Leicester Square.

A combination of family and long-running shows descended onto the square, with over 20 different characters coming together to celebrate the campaign, which saw the casts interacting with  the public and theatre fans queueing up to buy their tickets and were even joined by two of the stars from KIDZ BOP, a children’s music group, who were conducting interviews with characters.

(c) Danny Kaan

West End favourites like The Choir Of Man, Crazy For You, Grease, and The Mousetrap were in attendance, as well as the kids shows here for the summer holidays, like Blippi: The Wonderful World Tour, Hairy, Horrible Histories: Terrible Tudors, I Believe In Unicorns, The Smeds And The Smoos, Three Billy Goats Gruff and The Tiger Who Came To Tea.

(c)Danny Kaan

Running from the 17th July until the 31st August, the Kids Week campaign runs for the entire summer holidays, allowing children to go free to the theatre with an adult paying full price. Plus, an additional two children can go half price – and there’s no booking fees.

Richard Bennison, Campaign Manager of Kids Week, said:“It’s incredible to see so many of our shows coming together to celebrate the Kids Week campaign. The initiative is all about introducing children and families to the amazing variety of London theatre, and yesterday’s event feels like a true representation of what our industry is all about.”

To find tickets as part of this campaign, visit:


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