The new exhibition looking at the design of the popular doll will open at the museum on July 5th 2024.

Following on from the success of the film and to celebrate Barbie turning 65 next year, the Design Museum have confirmed that it will be presenting an exhibition looking at the evolution of the doll from its creation in 1959 by businesswoman Ruth Handler to where the brand stands today.

The exhibition, which has been three years in the making, has seen museum curators working in partnership with Mattel Inc, and were given special access to the Barbie archives in California.

While further details of the display have yet to be unveiled, it is set to explore the story of Barbie through through a design lens, including fashion, architecture, furniture and vehicle design.

Talking about the news, Design Museum director Tim Marlow said: “Barbie is one of the most recognisable brands on the planet and, as we’ve seen recently, her story evolves with each new generation. I am delighted we can announce we’re planning to mark Barbie’s 65th birthday with a major exhibition.

“I want to thank Mattel for collaborating with us through their extensive archive to help us tell this story. We look forward to displaying a whole range of eye-catching objects, some familiar but many never seen before, to showcase the evolution of design across the decades of Barbie’s world.”

To sign up to find out more about the exhibition when details emerge visit:


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