The new London Theatre will officially open on the 9th July with a production of Heathers the Musical.
Producers Louis Hartshorn and Brian Hook have announced further details of The Arts at Marble Arch, a brand-new 594-seat theatre venue set beside the world-famous Marble Arch, between Oxford Street, Hyde Park and the West End.
It has been announced that TodayTix will provide the box office and premium customer ticketing experience for the venue, alongside integrated marketing technology designed to enhance customer relationship management and audience communications.
In addition it has been announced Miroma Leisure joins the project as food and beverage consultants, with menu development and customer experience at the heart of their partnership with the venue.
Created by HH Productions, The Arts at Marble Arch features a 17-metre-wide stage, two bars and a 14-seat hospitality box. The venue has been designed with sustainability at its core and is currently scheduled to occupy the Marble Arch site until 2028.
Using bespoke modular construction and innovative design, the theatre is fully portable and can be reconstructed in future locations, with an anticipated lifespan of more than 20 years. The structure has been designed to offer a long-term, sustainable model for commercial theatre presentation in high-footfall locations.
As well as Heathers the Musical, the theatre will also present Be Like Blippi! From 5 – 23 August, before welcoming the previously announced West End premiere of Christina Aguilera’s Burlesque the Musical from 12 September, playing until 31 January 2027.
Louis Hartshorn and Brian Hook of HH Productions said, “The Arts at Marble Arch powered by TodayTix represents an exciting new chapter both for the Arts Theatre and for commercial entertainment in London.
We wanted to create a future-facing venue in one of the capital’s most iconic locations — a theatre designed for audiences, producers and partners alike: accessible, adaptable, sustainable and capable of hosting world-class entertainment at scale.
We are hugely grateful to Westminster Council, Reed Watts, Osmo Projects, all of the subcontractors involved, and the entire HH Productions team for helping bring this ambitious project to life. This is only the beginning for The Arts at Marble Arch, and we are incredibly excited for audiences to discover the production that will officially open the venue in July – watch this space!”
To book tickets for the shows currently programmed at the theatre visit: https://www.artsatmarblearch.com/