The free public art experience will invite visitors to discover giant Mr Doodle characters, explore the iconic West End, and watch the artist create live this summer.
Award-winning cultural initiative Art of London has partnered with internationally acclaimed artist Mr Doodle to launch a unique public art experience across London’s West End this summer.
Bringing Mr Doodle’s creative universe to London Mr Doodle’s Doodle Discovery will feature five specially commissioned sculptures adorned with original Mr Doodle artworks inspired by the people, places and cultural landmarks that define the area – from film, theatre and food to art and community.
Launching on the 28th July and running throughout August, visitors will embark on a playful journey through Piccadilly Circus, Leicester Square and St James’s Market, discovering colourful Mr Doodle creations along the way.
This new experience will launch with special public event, Doodle with Mr Doodle!, where visitors can take part in an interactive doodling workshop led by Mr Doodle. Participants can contribute ideas and doodles to inspire the artwork featured on one of the sculptures, which Mr Doodle will complete live as part of the launch.
The initiative is in response to a demand for cultural experiences that bring people together as recent research from Arts Council England shows that 75% of parents believe visits to museums and galleries are important for family bonding and recreation.
Talking about the news, Mr Doodle, Artist, said: “I’m really excited to be partnering with Art of London and bringing my doodle world to the West End. The doodles on each sculpture have been inspired by the creativity and character that make this part of London so special. I hope the trail encourages people of all ages to explore, be creative and have fun!”
Known worldwide for transforming everything from sketchbooks to entire buildings with his signature doodle style, Mr Doodle (Sam Cox) has become one of contemporary art’s most recognisable artists. His playful approach has attracted a global following and inspired new ways for people to engage with art through participation, creativity and imagination.
To encourage exploration, each sculpture will feature a QR code linking visitors to a digital trail map, additional content and exclusive experiences along the route. Visitors who complete the trail will also have the opportunity to enter a prize draw featuring family-friendly experiences from Art of London partners, including tickets to the Royal Academy Summer Exhibition and a meal for a family of four, alongside the chance to receive a Mr Doodle colouring book as a creative keepsake and enter a prize draw to win.
To find out more visit: https://artoflondon.co.uk/updates/mr-doodles-doodle-discovery-brings-adventure-to-londons-west-end-this-summer