The festival will take place from the 10th to the 12th September.

Having been previously been held in more than 20 different cities in the USA, Canada, Germany and Japan over the past 25 years, it has been announced that the Taste of Iceland festival will head to London for the first time this September.
Over three days, the festival celebrates the best of Icelandic food, music, wellness, travel, and culture. While most events are free, tickets are required to access the festival.
Among the highlights of the festival include Icelandic Menu at Darby’s which is an exclusive collaborative dining experience will be held throughout the festival with special nightly dinners at Darby’s featuring Chef Hinrik Örn Lárusson: Icelandic chef and entrepreneur. This dining experience will take place daily at 6:30pm, with the Icelandic menu costing £85 per person.
Meanwhile visitors to the festival can also enjoy images of Iceland by the world’s worst photographer. This project was inspired when Icelandair set out to prove a point and to push back against the onslaught of AI-generated travel images. From 27,642 applicants, one rose above the rest as the very best of the worst, Blanche Montemard, 28, from Paris, who spent 10 days that June photographing Iceland’s most iconic landscapes. Now, at Taste of Iceland in London, the public can see the results, with every shot telling a story, some of it just slightly out of focus. This event will be available Friday from 2pm – 8pm and Saturday from 12pm – 9pm at White Rabbit Studios.
Among other highlights include:
- Across Iceland: A Guided Cocktail Journey: During this two-hour cocktail class, storyteller and Icelandic guide Ragnar Ísleifur Bragason will lead guests through some of Iceland’s most stunning regions, sharing tales from the road and the places where Iceland Hotel Collection by BERJAYA welcomes travelers. At each stop, Icelandic mixologist, Arnór Gísli, will teach guests to create a signature cocktail inspired by the region’s landscape, mood, and character. Three destinations. Three drinks. One unforgettable trip.
- 5k Closer to Reykjavík – The Shoreditch Night Run: Bringing the vibrant spirit of Iceland to the streets of London, this 5km social evening run invites participants to experience Shoreditch transformed into a neon-lit celebration of Icelandic culture. The event blends fitness, creativity, and nightlife, featuring an energetic atmosphere with curated Icelandic music by DJ Hermigervill. Runners can power up with Icelandic fuel before hitting the route, and celebrate completing the course with a complimentary speciality cocktail. To mark the occasion, participants are encouraged to come dressed in creative costumes inspired by Iceland. Grand prizes of trips to Iceland for two to the Northern Lights Run in Reykjavík, will be awarded for the most original costume and the best photo captured during the run.
- Iceland Noir with Ragnar Jónasson & Yrsa Sigurðardóttir: The King and Queen of Icelandic crime fiction bring their dark tales to London. Global bestselling authors Ragnar Jónasson and Yrsa Sigurðardóttir, whose novels have captivated millions of readers worldwide, join forces for an unmissable conversation about mystery, suspense, and the unique landscape of Icelandic Noir. From isolated villages shrouded in Arctic darkness to Reykjavik’s vibrant streets, discover how this creative island has become a powerhouse of crime writing that rivals Scandinavia’s finest.
- Blue Lagoon Pop-Up Shopping Experience: Blue Lagoon Skin Science will host an exclusive retail pop-up open throughout the day, inviting visitors to drop in at their convenience and shop a curated selection of the brand’s high-performance skincare in person. Special offers and free samples will be available and no booking is required.
For more information visit: https://www.inspiredbyiceland.com/taste-of-iceland/london
