The London department store is to team up with the critically acclaimed theatre company The Faction to present a new production of Shakespeare’s Much Ado About Nothing. 

Running at the  reFASHIONed Theatre from the 23rd August until the 24th September as part of the Shakespeare 400 celebrations, this production of Much Ado About Nothing is the first time in the store’s history a theatre production will take place.

The production will be presented by emerging young theatre company The Faction, whose previous productions included the world premiere production of The Talented Mr Ripley as well as classic texts by the likes of  Aeschylus, Chekhov, Euripides, Goethe, Gorky, Ibsen, Lorca, Pirandello and Strindberg.

This unique experience will also invite audiences to peer into the rehearsals (18th July- 22nd August) and workshops to take them behind the scenes to the creation of the characters and production.

Much Ado About Nothing will be directed by Mark Leipacher who says: ” This play offers a world in which fashion, appearance, and social standing are of paramount importance and rumour, gossip and insinuation can be lethal. And, in Beatrice and Benedick, we have two of Shakespeare’s wittiest creations to play around with! Everyone at The Faction is delighted to be collaborating with Selfridges to create this new production for the Shakespeare Refashioned project.”

The reFASHIONed Theatre is  an intimate 100-seat auditorium features a traverse, raised catwalk stage. The theatre experience will also include a traditional box office, a designer royal box, a furniture designer and bespoke rig from Whitelight.

This unique staging will be performed by a cast of nine as well as five ‘digital cameos’, which will be pre-recorded. The production will include a set design by George Glassby and lighting design by Chris Withers.

Much Ado About Nothing will appear at Selfridge’s reFASHIONed Theatre from the 23rd August until the 24th September. For more information visit: http://www.thefaction.org.uk/#!news/c1sbj.